Bright Falls take their name - surely - from the Xbox game and related live-action web series "Alan Wake." In essence the main narrative arc concerns a writer who, while spending time in the backwaters of Washington State - i.e., in Bright Falls - finds that his wife has disappeared.
Then, to make matters worse, he is unnerved by a snowballing series of events that appear to come from some novel he only vaguely recalls writing. The further he travels into the fir trees and away from city lights, the less control he has over his destiny. Hence, perhaps, the tendency towards surreal reverie both in Bright Falls' PR materials and the definitions of their music as "gentle shoegaze that's occasionally prone to meditative psychedelia".
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