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jamesrichings on 08/18/2014 at 07:12PM

Advice on Running an Underground Club NIght




If you’re a producer and are anything like me, you’ve probably browsed through hours or samples to find the newest and most original sound for your tracks. Websites like this, the Free Music Archive, are perfect for ambient sounds, interesting samples and are a great base to start manipulating audio from. However, after I had been producing music and DJ’ing for a couple of years, I decided I wanted to go one step further and start holding my own underground club nights for like minded clubbers and music lovers! If there was one thing that I should have done before hand, it would be to gain as much advice as possible from those who had been there and done it for years. This is why I’m writing this short blog! If you’re a music producer and you fancy making the leap into club promotion, here is a short guide on what to do and what not to do in this new world.

Choose the Right Venue

It sounds simple but if you have a particular genre of music that you want your club night to centre around, make sure you choose the correct club to have it in. It’s no good holding an underground dance night in a club that is primarily known for commercial r’n’b. Also the location of the venue is key. Preferably you want a club that is easily accessible to the main road, city centre, so walk in’s are always close by.

Choose the right Sound system

If you’re lucky, some clubs have are perfectly good sounds system, however this totally depends on your location and which club you have in mind. Consider renting a sound system and hiring transportation for it to your event if the sound system in your chosen club is inadequate. This is even more important if you decide to hold your club night abroad where European road freight becomes even more important to transport your large and heavy sound system. This must be budgeted for at the start of your planning.

Set competitive prices

Firstly, it’s vital that you estimate the amount of people you are expecting to come to the event. Then you need to figure out a price that means you’ll break even before the expected amount of people turn up, just to make sure you can cover all your costs. This also needs to be competitive price for the type of night and type of music on offer. This should also take into account what artists you have on at your night. The more artists and the more well known they are, the higher they will cost to hire for your night but it also means you can up the price to match the quality of artists.

Keep everyone safe

Safety is really important for everyone in a club. Make sure everything heavy that you bring into the venue is tied down and properly and secured. Also make sure that what ever needs to be liquid proofed is done so to a good standard. This is because drinks can often be spilt! Safety signs are also important and can be used to clearly display electrical dangers, tripping hazards and even toilets. Check out online companies like Proshield for more information about this safety signs.

In the end, it’s important that you plan every aspect out as well as you can, however, there will be gremlins that need to be worked out and there is no such thing as a perfect club night. There will always be something that doesn’t work or breaks and it takes a cool head and a bit of wisdom to deal with these slight hitches. Lastly, try to enjoy it as much as you can. Sometimes the step from producer to club promoter can be a bit tricky so it’s important to enjoy the experience! I hope this has helped you and good luck!



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