apexaction (Member)


Spending years as a digital project manager for a few agencies, I have worked with clients such as Birkenstock, Secrets Shhh and Valco Baby; allowing me to see a variety of businesses thrive (and fail) in their pursuit to succeed online.  

Now discovering my true calling, I spend my time consulting with clients on digital strategy – helping them thrive in previously unchartered waters.  

I want to use Free Music Archive to use content such as music in conjunction with other media like video and (hopefully) podcasts and other audio.

You can find my website Apex Action online, or follow me on twitter @apexaction.

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apexaction on 02/15/2015 at 07:15AM

Using music from FMA as an engaging intro for a podcast

I have recently started a podcast called 'This Week in SEO' (Tumblr)(iTunes) which is a weekly news podcast that summerised interesting articles I have found in the world of SEO.

As a digital strategy consultant, with a passion for SEO as you can read here, and I was always curious about publishing a podcast on a weekly basis on the subject.

To start off, I felt a weekly podcast was a good way to keep myself accountable to keep up with the latest in the world of Search Engine Optimisation.

It's a very open-ended field with a lot of opinions from people of all sorts of perspectives.

Often times I find myself disagreeing with with the status quo and the collectivist nature of public opinion in this industry.

In producing this podcast, I nice intro music was needed and I decided to use "Candy" by Jahzzar, from the "Tumbling Dishes Like Old-Man's Wishes" album.

During my first episode I made a lot of mistakes in the audio production:

  • I attempted to use the song as a 'bed' for the entireity of the podcast. This was terrible as I didn't loop it properly and just comes off as disjointed
  • The decision to use the song as a bed, instead of just the intro and outro as intended, was due to the poor narration quality.I should of spent better time cleaning up the audio instead of making a bad production decision.

This was all rectified in the second episode, sounding much more natural.


Using audio from the Free Music Archive adds the extra level of professional in your production, though you have to be sure you have the right attribution for the creative work.

I orginally wanted to use a track called 'The Victory Ahead' from Ian Alex Mac, however it has since disappeared from his profile page.

Because I also have videos I plan to have associated with these productions, I needed to ensure the following was ticked off:

  • Public Domain
  • Allows for Commercial Use
  • Allows for use in a remix or video

'Candy' really struck me with a Ska-like horn kicking in from the very beginning, which brought a certain mood I wanted for the intro.



Jahzzar - "Candy" (03:25)
Jahzzar - "Candy" (03:25)
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apexaction on 12/01/2014 at 12:30AM

Using Ambient Music to enhance narration in Video

Creating compelling narration on a commercial video is a difficult task even with a professional and emotive narrator.

In working on the promotional video for my digital strategy consulting business, I realised that even though the voice-over provided by the ever-talented Andy Collins was engaging and emotive it was lacking in maintaining the viewer's interest during the video.

Adding ambient music as as background (reffered to as a 'bed' in tradional broadcasting) can help maintain interest in the audio elements during a production.

In order to solve this issue, I researched the Free Music Archive   for a library of music open for use for this type of video.

I really liked artist Chris Zabriskie and his collection of music. Chris is a composer/producer at Treehouse and one of the more prolific composers on FMA - with 10 albums and 87 tracks available for use.

I ended up using a song called Prelude No. 3 composed by Chris and integrated it with my video. The results are great and it really improves the tone and value of the video.

FMA is an awesome resources for using music for a variety of purposes but video production is far and away one of the best ways to utilise the incredible library.



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