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Upitup_Records on 03/26/2013 at 08:45AM
When we founded Upitup Records 10 years ago, we started out as a bunch of friends sharing their homemade tracks having great fun doing so. Looking at it today, I guess we're proud to say Upitup still is the same thing – just with a whole lot more friends.
Even though a lot has changed since we started in the Spring of 2003 (the web still kinda looked like this and releasing free music felt pioneering) we soon wondered whether something like "underground" culture existed on the internet – or whether it's all equal. We really strived to keep up the homebrew spirit that guided us through all these years, keeping it fun while at it. We hope we've inspired you to look at music as more than a commodity, and to think beyond the definitions of established vs. DIY culture. In a sense that has always been our true mission, and we're doing our best to keep the original spirit alive.