Oddio Overplay : spreading happiness
About Oddio Overplay
katya-oddio on 05/18/2013 at 03:00PM
Creative Commons licensing has opened a new world for collaboration. Most artists with works in the Free Music Archive share their copyrighted work with some rights reserved. Depending on the chosen license for the work, this often allows others to incorporate the work into something new without the use of lawyers and other middle men.
An avenue of collaboration that the Free Music Archive has actively promoted is the reuse of recordings in film and video. The FMA Music for Video selections offer filmmakers a sampling of the variety of music available for reuse. The FMA also has a partnership with Vimeo, the video host, helping filmmakers find just the right music to fit the setting of the film.
The collaborative music+video results have been remarkable around the world. In fact, in some cases this collaboration even benefits the world. Nonprofit organizations, not typically known for having large promotional budgets, can benefit greatly by re-purposing Creative Commons recordings licensed for reuse.
One FMA success story is the union of a recording by American artist Aaron Ximm with a public service message for sustainability organization Redress. Ximm's track is used in a promo video for the EcoChic Design Award.
Redress is a Hong Kong based NGO with a mission to promote environmental sustainability in Asia's fashion industry by reducing textile waste, pollution, water and energy consumption. We achieve this via educational sustainable fashion shows, exhibitions, competitions, seminars, research and media outreach. Our unique profile allows us to collaborate with a wide range of stakeholders. We work with multiple fashion designers, textile and garment manufacturers, retailers, schools and universities, multilateral organizations, governments, NGOs, financial institutions and media organizations.
The EcoChic Design Award is a sustainable fashion design competition inspiring emerging fashion designers and students to create mainstream clothing with minimal textile waste. Apply now.